“How long will it take to improve search engine rankings?”-every business owner chases this million-dollar question. Yet, unfortunately, there is no magic button to press which can rank your site in the top spot.
We can’t however negate the business owners’ concern about growing their site ranking. Google’s very first SERP (Search Engine Result Page) attracts around 95 per cent of web traffic, according to a study by Infront Webworks.
Now, this will remind you of PPC (Pay-Per-Click) instantly. Several site owners are investing lots of resources on PPC to reach top ranks quickly. Although this can definitely make your site more accessible in a short span of time, advanced users also tend to avoid the advertisement pages and prefer to test the organic results.Learn more about this at Do videos work on social media
An significant Social Media Marketing discovery shows that the organic SEO results are 8.5x more likely to be clicked on than the search results paid for. Nevertheless, 87 percent (about $10 billion) of the search engine dollars are spent on PPC and only 11 percent (about $1 billion) is reserved for SEO efforts. That means, the more than 5 times more effective strategy, SEO, receives only 1/8 of the resources spent on the market!
Although PPC can improve ranking instantly, SEO helps retain the rank at a lower cost, and that too. That is why we strongly believe that PPC has not affected SEO ‘s relevance.
While we’ve already stated that there’s no magic, there are certainly a few strategies you can take to improve your organic rating. One is improving the on-page SEO.
How to improve SEO On-Page?
On-page SEO refers to the process of optimizing web pages to boost search engine visibility on the website and thereby to generate organic traffic. But sometimes it can be misleading to use SEO best practices suggested by random practicers. No worries. We protected you. Our detailed guide will lead you through a few on-page SEO tricks suggested and learned by the experts at any top SEO agency you need to follow if you’re trying to boost the visibility of your website on Google.
- Generate high level of quality content
Content is a core of an SEO on-page. Google also prioritizes material that is of high quality. Informative and user-friendly content attracts more audience naturally and therefore gets a higher rating.
Choosing specific topics and keywords is the first step toward producing quality content. The tips below will help you create some great content:
Through a multitude of sophisticated algorithms, Google is gradually increasing its interpretation of the purpose of the searchers. It no longer relies solely on common keywords but provides quality content that can meet the requirements of the users. One of Google’s key goals is to enhance user experience. Google’s Penguin algorithm penalizes old-school SEO tactics, such as keyword stuffing. That’s why studying the ideal density of keywords is essential before writing a text.
Additionally, the Panda algorithm evaluates a website based on the quality of the content and pages with high quality content are generally rewarded with higher ranks.
Our suggestion is to conduct research on keywords and incorporate keywords in the longtail. These keywords are more specific and the search queries are closer to each other. Always, make sure the keywords appear naturally or organically within the material and don’t seem to be forced.